ERSATZ

Ethical AI for Social Impact

Manifesto

ARTIFICIAL. SUBSTITUTE. REPLACEMENT. REDEFINED.

We're specialist AI consultants for charities, small businesses, and not-for-profits. At ersatz.uk, we turn "artificial" from a limitation into an advantage. Our mission: making enterprise-grade AI accessible to organisations with limited resources but unlimited impact — while maintaining the highest ethical standards.

AI Ethics Framework

Our ethical AI approach isn't just a principle — it's the foundation of everything we do. We believe that AI for social good must be built on unshakeable ethical foundations.

Transparency & Explainability

Every AI decision must be explainable to your stakeholders. No black boxes, no algorithmic mysteries. Your communities deserve to understand how AI affects them.

Bias Prevention & Fairness

We actively audit for bias in training data and model outputs. Special attention to vulnerable populations and protected characteristics. Equity isn't optional.

Privacy by Design

Data minimisation, purpose limitation, and consent management built into every solution. GDPR compliance is the starting point, not the finish line.

Human Dignity & Agency

AI augments human decision-making, never replaces human judgment for sensitive decisions affecting people's lives, services, or rights.

Accountability & Governance

Clear ownership, audit trails, and governance frameworks. Someone is always responsible for AI decisions — and that someone is human.

Environmental Responsibility

Efficient models, sustainable infrastructure, and carbon-conscious development. AI should help solve climate change, not accelerate it.

Our Ethical Pledge

We will never compromise on ethics for efficiency. We will never deploy AI that could harm vulnerable communities. We will always prioritise human welfare over technological capability. This is our commitment to the sector we serve.

Protocols

Ethical AI Opportunity Mapping

We identify where AI can genuinely help charities and small businesses work smarter — with ethical impact assessment built in from day one. No tech-speak, no snake oil, no ethical shortcuts — just practical opportunities that fit your mission, budget, and values.

Responsible AI Solutions

We develop custom AI tools that solve your specific organisational challenges while upholding the highest ethical standards. Every solution includes bias testing, privacy protection, and transparency features. No off-the-shelf compromises — ethically sound and purpose-built.

Human-First Integration

We enhance your team's capabilities, never replace them. Our AI maintains human oversight for all critical decisions. Whether supporting fundraising, service delivery, or community engagement, AI augments your human touch while preserving dignity and agency.

Ethical AI Training & Empowerment

Through hands-on training and ongoing support, we ensure your staff can confidently and responsibly use AI tools. Build sustainable ethical capability, not expensive dependency. Training includes bias recognition, privacy protection, and ethical decision-making frameworks.

Principles

Mission-Aligned Solutions

We understand charitable objects, community needs, and social impact metrics. Every AI solution is tailored to advance your specific mission and values while maintaining ethical integrity throughout.

Budget-Friendly Ethical Tech

Enterprise capabilities at charity-friendly prices — without cutting ethical corners. We prioritise high-impact solutions that deliver measurable results within small organisation budgets while maintaining the highest standards of responsible AI.

Trust-First Approach

From data protection for vulnerable communities to transparent decision-making, we ensure AI upholds and strengthens the trust relationships that charities and not-for-profits depend on. Ethics isn't compliance — it's community trust.

Continuous Ethical Monitoring

Ongoing bias auditing, impact assessment, and ethical review processes. AI systems evolve, and so must our ethical oversight. Regular check-ins ensure your AI remains aligned with your values and community needs.

Ready to explore ethical AI for your organisation?

Every conversation starts with ethics. Every solution prioritises your community. Every implementation strengthens trust.

Get in Touch

Tell us about your organisation and how we can help you implement ethical AI solutions that align with your mission.